LIFE : ENEMY IS OURSELF

This morning event had been successfully implemented and from the face of the team leaders shown that everybody were enjoyed and happy with it. Some of them even suggested that the event should be done monthly until we could met the objective of distribution. More focus and more concentrate even though distribution of new sku is our responsible and part of our job. In Nestle we are more focus speed to the market because it's our duty to distribute after we get a clear message and instruction from the management. Brand and marketing management is responsible to create awareness to consumers by media and electronic communication. Successful of the new products totally depend how much information have been given and can be reached by consumers. The most important element in marketing to build up the confident level of consumers before they buy the products. The problem will be arise when the level of confident for the new product by salereps are low and we are the one who kills the product before it's fully distribute to all outlets. The enemy of the new product not come from our competitor but from our self. So, proud and confident of the new products then only it will be survived .